It’s official. Physicians love the iPhone. In fact, most smartphone-using-docs use the iPhone as their main mobile communication device. So says a study published by The Spyglass Consulting Group, a healthcare and technology market research firm.
The study focused on how physicians across the United States are rapidly adopting mobile communications at point of care to improve communications and collaboration, streamline productivity, and enhance patient care and safety. The purpose of the study was to identify the needs and requirements for mobile communications at point of care through discussions about: Existing workflow inefficiencies in communicating with colleagues, care team members, and patients; Current usage models for mobile communications devices and solutions, and; Barriers for widespread mobile communications adoption.
Among the findings:
94% of physicians are using smartphones to communicate, manage personal/business workflows, and access information including medical reference materials. Of those, 44% of physicians have adopted the iPhone as their smartphone of choice, Blackberry came in second place with 25% of physician adoption.
Physicians are overwhelmed by the daily volume of communications received from colleagues, care team members, and patients. They are forced to continually check separate data silos and manually filter and prioritize communications based upon sender, subject and priority. Critical communications easily fall through the cracks.
78% of physicians experience difficulties accessing and communicating with colleagues in a timely manner. Physicians also lack financial incentives to be more accessible because the current fee-for-service reimbursement system encourages physicians to focus on the quantity vs. the quality of healthcare delivered. Non-essential phone or e-mail communications with colleagues and patients are seen as non-reimbursable distractions.